Awareness for National Crop Insurance Programme
NEW DELHI: Continued efforts are being made to create awareness about crop insurance schemes by the extension division of implementing States in coordination with the insurance companies. The salient activities under awareness campaign, involve the publicity of features & benefits of the scheme through advertisements in leading National/local News Papers, telecast through audio-visual media, distribution of pamphlets, participation in agriculture fairs/mela/gosti and organization of workshops/trainings and SMS through Kisan Portal etc. State Governments/UTs are also being regularly persuaded to increase the coverage including notifying more crops under crop Insurance schemes. Recently, Chief Ministers of those States which did not opt till date or had opted but withdrew later on, have been requested to review the matter personally and issue necessary direction to implement the scheme for the benefits of the farmers.
Ten private General Insurance Companies have been empanelled alongwith Agriculture Insurance Company (AIC) of India Ltd for implementation of Modified National Agricultural Insurance Scheme (MNAIS) and Weather Based Crop Insurance Scheme (WBCIS) components scheme of NCIP.
This information was given by the Minister of State for Agriculture & Farmers Welfare Mohanbhai Kalyanjibhai Kundaria in Lok Sabha on Tuesday.
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