Dhara Strengthens its Portfolio of Healthy Offerings in the Valley of Kashmir
NEW DELHI: Dhara, the leading cooking oil brand has reaffirmed its position as a healthy brand by strengthening its portfolio with the introduction of Dhara Life Refined Rice Bran Oil for the consumers across Kashmir. With this launch, Dhara becomes the first Brand to offer a complete range of healthy oils – fortified with Vitamin A & D and “Low Absorb Technology”. Dhara’s complete range in Kashmir region includes its flagship variant Dhara Refined Vegetable Oil along with Dhara Health Refined Sunflower Oil, Dhara Life Refined Rice Bran Oil and Dhara Mustard Oil.
Commenting on the launch of the product, Sanjeev Giri, Business Head – Dhara, Mother Dairy Fruit & Vegetable Pvt. Ltd. said, “We have always launched products with a vision to ensure good health to our consumers. Taking the same belief and commitment forward, we are now launching our Refined Rice Bran Oil in the region to strengthen our position by offering a complete range of healthy oils. Both Dhara Refined Vegetable Oil and Dhara Life Refined Ricebran Oils are ‘Heart Friendly’ cooking oils with proven health benefits. Moving ahead we also plan to strengthen our position in Mustard Oil segment by introducing more pack size options for consumers.”
He further added, “Brand Dhara has a strong connect with the Kashmir Valley for past many years and to further strengthen the bond we are now stepping up our distribution network and enhancing brand engagement with our valued customers.”