Dhara unveils new packaging of Kachi Ghani mustard oil
NEW DELHI: Dhara, the leading cooking oil brand of India on Tuesday unveiled the new packaging for its Kachi Ghani Mustard Oil for all Stock Keeping Units (SKU ) formats across the north eastern region. Packed in a new design, Dhara’s Kachi Ghani will now also come fortified with Vitamin A&D which allows the consumers to have all the important vitamins while cooking in Kachi Ghani Mustard Oil.
Dhara’s complete range in the north eastern region includes Dhara Kachi Ghani Mustard Oil along with Dhara Refined Vegetable Oil, Dhara Fit n Fine Refined Soya Bean Oil, Dhara Health Refined Sunflower Oil and Dhara Mustard Oil.
Speaking on the launch of the new packaging, Sanjeev Giri, Business Head – Dhara, Mother Dairy Fruit & Vegetable Pvt. Ltd. said, “At Dhara, we always believe in offering cooking oils which are high on nutrition & health benefits and at the same time don’t compromise with the taste of the food. Taking the same belief forward, Dhara Kachi Ghani Mustard Oil’s new packaging connotes the presence of strong pungent aroma that a consumer seeks from kachi ghani mustard oil. The variant has further been fortified with Vitamin A & D to help substitute the intake of vitamins in our consumers’ daily diet. I am confident that our new initiative will be appreciated by our consumers.
” He further added, “Brand Dhara has a strong connect with the region for the past many years and to further strengthen the bond; Dhara is now stepping up its distribution network and enhancing brand engagement with its valued customers.”