‘Dilli Bakes’ set to titillate your taste buds
New Delhi, Oct 29: How about savouring whole wheat rusks made with jaggery instead of sugar and contains butter instead of vanaspati?
Soon your neighbourhood stores could line up products like this and much more under the brand of ‘Dilli Bakes’.
The Ministry of Food Processing Industries in association with the National Agricultural Cooperative Marketing Federation of India (NAFED) on Friday launched the first ‘One District, One Product’ ‘Dilli Bakes’ in the bakery products category under the Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme.
The product was launched by Union Minister for Food Processing Industries Pashupati Kumar Paras, Minister of State for Food Processing Industries Prahlad Singh Patel and Sanjeev Kumar Chadha, the MD of NAFED.
According to NAFED, the whole wheat rusks will come in a 260gm pack at Rs 60. It will be available in unique and attractive packaging that keeps moisture and sunlight at bay, ensuring longer shelf life of the product and keeping it crispier and fresh.
Under the PMFME Scheme, the Ministry of Food Processing industries had signed an MoU with NAFED for developing ten brands of the selected ODOPs under the branding & marketing component of the scheme, a government statement said.
Dilli Bakes Products will be available at all NAFED Bazaars, E-commerce platforms, and prominent retail stores across India.