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Sunday, April 14, 2024
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Mother Dairy goes Green, to offer jute carry bags at outlets

New Delhi : Mother Dairy Fruit and Vegetable Pvt. Ltd., a wholly-owned subsidiary of the National Dairy Development Board (NDDB), on Tuesday said it will begin offering environment-friendly jute carry bags at its Mother Dairy milk booths and Safal outlets across Delhi and NCR to dissuade the usage of plastic bags. The jute carry bags will be sourced from Birds Jute & Exports Ltd. (BJEL), a public sector undertaking under the Ministry of Textile, Govt. of India. The initiative to sell jute bags will also benefit millions of farmers who are involved in jute cultivation in the country. This “green initiative” was unveiled by Union Minister of Textiles Santosh Kumar Gangwar in the presence of Mother Dairy officials, at a ceremony in Udyog Bhawan on Tuesday.

Speaking on the occasion, Mr. S. Nagarajan, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd., stated, “Mother Dairy has always been a responsible organisation that believes in taking care of the environment. We are the only company which provides Token Milk through our milk booths, thereby saving a huge amount of plastic. By offering jute carry bags to our consumers at a nominal cost we not only address the need for an environment–friendly alternative of carry bags but also benefit millions of our farmers engaged in cultivation of jute. We see it as a good mix of benefits for the consumers, farmers and environment at the same time.” The jute carry bags are priced at Rs. 25/- in the milk shops while a larger size, suitable for carrying vegetables and groceries, is priced at Rs. 34/-, will be available at Safal shops.