Mother Dairy Launches ‘Dailycious’ – the Dairy Whitener in Bihar & Jharkhand

PATNA: Milk & Dairy products major Mother Dairy Fruit & Vegetable Pvt. Ltd., established under the ‘Operation Flood’ program and a wholly owned subsidiary of National Dairy Development Board (NDDB), on Tuesday announced the launch of its Dairy Whitener ‘Dailycious’ in the state of Bihar & Jharkhand.

With this launch, Mother Dairy Fruit & Vegetable Pvt. Ltd. strengthens its position in the eastern market covering Bihar & Jharkhand, West Bengal and the seven sisters of North East.

Besides the launch of dairy whitener, Mother Dairy Fruit & Vegetable Pvt. Ltd. has also introduced Dairy Cream along with ambient dairy beverages like Milk Shakes, Lassi and Butter milk in tetra pak.

Speaking on the launch,  Subhashis  Basu, Business Head – Dairy Products, Mother Dairy Fruit & Vegetable Pvt. Ltd. said, “At Mother Dairy it has been our constant endeavour to offer exceptional value to our esteemed consumers and this has been the core for all our products. Carrying on the same ethos, we are launching our Dairy Whitener under the brand name of ‘Dailycious’. I am confident that the product will meet and exceed the consumer expectations on key product attributes such as colour, taste, miscibility and cuppage.”

He further added, “Dailycious will be made available through a wide network of important distribution channels of over 40,000 outlets including retail and modern retail formats across Bihar and Jharkhand. Going ahead, the launch will be closely followed with our entry in other cities in the region and other important markets across the country.”