Mother Dairy To Launch New TVC Campaign on ‘Dailycious’ Dairy Whitener
KOLKATA: Mother Dairy Fruit and Vegetable Pvt. Ltd. (MDFVPL), a wholly owned subsidiary of the National Dairy Development Board, is all set to launch a new television commercial (TVC) for their dairy whitener product – Dailycious, which will be specially targeted for consumers across the regions of West Bengal & Assam. The new TVC will feature renowned Bollywood Actor Radhika Apte as the leading lady of the two-film campaign, created by Ogilvy.
The Dailycious TVC campaign is centred on a young couple who is setting out on their journey of life after being wed recently. In the second film, scheduled for release later this year, takes the plot further with an interesting new surprise. While the couple still remain central to the TVC’s theme, the audience will get to see a different facet of the couple’s life and bring out the brand message from Mother Dairy – “Banaye Special Moments Magical”.
Speaking on the campaign, Subhashis Basu, Business Head – Value Added Dairy Products, Mother Dairy, said, “At Mother Dairy, we have always been proud to be a part of the daily lives of millions of consumers and dairy whitener is one such category that starts the day of many of our consumers. Over the period, this connect has established our presence with our audience; however this season we wanted to strengthen the bond and this new TVC is a perfect platform to take the thought forward. I am confident that the new campaign will make perfect appeal to grab the mind share.”