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Parshottam Rupala inaugurates the ‘Start-up Mission Initiative’ at Thrissur

Thrissur : Union Minister of State for Agriculture and Farmers’ Welfare, Shri Parshottam Rupala inaugurated the ‘Start-Up Mission Initiative’ session in the VAIGA international workshop here last Monday.

Speaking on the occasion, Rupala said, “Agricultural produce need to project confidence in quality and promotes branding to gain foothold in world markets. He told that farmer producers companies can easily storm the markets as Quality products always have good acceptance in world markets, but, is also competitive at the same time”.

He also added that the farmer producer companies have a major role to play in the value addition of products as agri business is a field in which educated youth and farmers can confidently walk in as the world now demands organically grown and produced products. Farmers need to utilize this opportunity as per the demand. He mentioned an example of Sikkim that products from this state are of high acceptance. Sikkim was declared as an organic state long time back and this helped its farmers to cash in on this branding and gain higher income.

The Minister also informed that in 1951, 50% GDP was met from agriculture but today agriculture accounts for only 16% of the GDP. As the population has increased from 50crores to 130crore, agricultural growth is the need of the day. He also mentioned that production has been increased but the farmers’ income is yet to increase and for the perfect solution strong measures have to be brought in and value addition of products. In his speech, Agriculture Minister V.S. Sunil Kumar said that in the job opportunity sector, agri-business is of paramount importance.

VAIGA 2020 stamp, the Kerala Agriculture University research report, Keradhara, steamed rice powder technology transfer and Farm Information Bureau’s “farm guide” were released by the Union Minister. Among others,  Director of Agriculture, Government of Kerala, Dr. Rethan Kelkar,  Kerala Agriculture University Vice Chancellor, Dr. R. Chandra Babu, Thrissur Corporation Councillor Sampoorna, WTO special officer Arathi L.R. were present on this occasion.

Additional Chief Secretary Devendra Kumar Singh welcomed the guests while Sameti Director G.S. Unnikrishnan Nair gave the vote of thanks.

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