KRBL Launches India Gate Poha, Expands Presence in India’s Packaged Staples Market
New Delhi, June 23, 2026: KRBL Limited, the parent company of the India Gate basmati rice brand, has launched India Gate Poha as part of its expansion into India’s packaged staples market. The product, introduced on 23 June, will initially be available in general trade and standalone modern trade outlets across select markets. The launch is aimed at strengthening the company’s portfolio beyond basmati rice and tapping into India’s poha market, which the company estimates at around 2 million metric tonnes annually, with branded products accounting for about 2.2 lakh metric tonnes.
According to KRBL, the launch is part of its strategy to expand its presence in staple food categories and address growing demand for branded food products. The company said it plans to introduce the product in a 500-gram pack, with additional variants, including Indori Poha, planned in the coming months.
Commenting on the launch, Ayush Gupta, Head – Domestic Division, KRBL Ltd., said the company views poha as a widely consumed breakfast staple and sees an opportunity to offer consumers a branded product focused on quality and convenience. He said the launch also aligns with the company’s broader strategy of expanding the India Gate portfolio across staple food categories.
KRBL said India Gate Poha is sourced from rice-growing regions in South Gujarat, including Navsari and Valsad. According to the company, the product is manufactured using selected rice to produce thick flakes designed to retain their structure during cooking. The company also stated that the product contains a higher proportion of whole flakes, requires only one wash before cooking, and is a source of dietary fibre.
The company said the product will initially be distributed through general trade and standalone modern trade outlets before being expanded to other organised retail channels. The launch marks KRBL’s latest move to diversify its packaged food portfolio beyond its core basmati rice business and strengthen its presence in India’s branded staples segment.
