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NDDB begins Quality Mark Award Scheme for dairy co-operatives

New Delhi:  National Dairy Development Board (NDDB) has developed a “Quality Mark” Award scheme for dairy cooperatives to promote and encourage enhancement of safety, quality and hygiene of milk and its products manufactured by dairy cooperatives.

It is also aimed at bringing about process improvement in the entire  value chain from producer to the consumer to ensure availability of safe and quality of milk and products both for the domestic and foreign market.

The logo/symbol of quality mark on milk and milk product packages indicates that the dairy unit has adopted and implemented all the processes required as per the food safety and quality management system for manufacture of milk and milk products as per the set quality parameters.

After this announcement, NDDB is in the process of registering the quality mark logo under Trademark Act 1998. Only those dairy units will allow to use the logo of quality mark on their milk and milk products which meet the criteria for award of quality mark.

The award of Quality Mark shall be valid for three years subject to maintenance of quality, food safety standards and compliance with terms and conditions of the agreement.

The assessment is a two-step process involving pre-assessment and a final assessment. The pre-assessment largely covers the village level procurement and processing infrastructure availability, training manpower and the retail sales.

This initiative has been done with the support of Department of Animal Husbandry, Dairying and Fisheries (DADF) under the White Revolution umbrella scheme of DADF.