Odisha Mangoes hit Delhi market
NEW DELHI:Mangoes from tribal districts of Odisha hit Delhi market. SAFAL, the fruit and vegetable division of Mother diary, had displayed mangoes from Mayurbhanja, Gajapati and Dhenkanal districts of Odisha in the Raja festival marked by the Oriya community people here Sunday .
“Last year Safal kick-started this initiative but on a trial mode. This year Safal took this as a full-fledged initiative wherein the target was to procure 150 Mts of Mangoes from the state to be sold in Delhi & NCR. The idea was to allow Delhities a taste of the sweet mangoes of Odisha,” said Pradipta Kumar Sahoo, Business Head, SAFAL.
Mango varieties like Amrapalli ,Mallika, Langra and Dussheri from Orissa are vary popular among Delhities. These are naturally ripened.
The farmers from Mayurbhanja are mostly tribal. They send mangoes to Tata by road and then transported to Safal Delhi. In the process they have earned for the first time much better return. These mangoes came in a consumption window in Delhi when north mangoes are yet to hit the market.
“Safal’s involvement is not just limited to procurement but their team is also training the farmers on pre-harvest and post harvest and which is in line with their GAP (Good Agricultural Practices). The mangoes from Odisha are transported through train as well as by road and Safal sells these mangoes as naturally ripened mangoes which is a part of ‘Khud Pakao, Surakshit Khao’ campaign in 400 outlets of Safal in Delhi NCR,” added Sahoo.
This initiative by Safal allows the farmers of Odisha to get a first time access to Delhi and which will help them in the future to tap more clientele.