KRBL adds Uplife Heart Balance Oil to its portfolio
New Delhi: India Gate Uplife, the health-focused foods brand from India Gate Foods, part of KRBL Limited, has expanded its health-forward Uplife portfolio with the launch of Uplife Heart Balance Oil, a 70:30 blend of Rice Bran Oil and Sunflower Oil, thoughtfully formulated for everyday heart-conscious cooking.
Launched on World Heart Day, Uplife Heart Balance Oil comes at a time when consumers are increasingly seeking healthier alternatives that fit seamlessly into their everyday lives, without compromising on taste or convenience. Built around the promise of “Your Everyday Heart Partner,” the product aims to make heart-conscious cooking a simple and accessible part of everyday meals. The oil is enriched with 40% higher Gamma Oryzanol, an antioxidant naturally present in Rice Bran Oil, and offers a balanced fat profile of MUFA and PUFA. Together, these attributes support consumers looking to make more heart-conscious choices as part of their everyday cooking.
Meet Uplife Heart Balance Oil, thoughtfully made for everyday cooking, with:
- 40% Higher Gamma Oryzanol
- Balanced Fat Profile
- Lower Oil Absorption
- Go-Less Pack for controlled pour
Adding to the product proposition is Uplife’s Go Less Pack, an innovative squeezy, spill-control format designed to enable more controlled pouring and help consumers manage their oil usage with greater ease. The packaging brings together convenience and portion control, reinforcing the brand’s focus on making healthier everyday cooking more accessible.
Speaking on the launch, Ayush Gupta, India business head at KRBL, said, “At KRBL, we have always believed that innovation is about staying closely attuned to how consumer needs are evolving and translating those insights into products that add meaningful value to everyday lives. Our Uplife portfolio is an extension of this approach, as we continue to explore opportunities that are relevant to the changing lifestyles of Indian households. With Uplife Heart Balance Oil, we are taking this commitment forward by creating a product that brings greater choice to consumers who are becoming more conscious of their everyday cooking habits. The launch also reflects our broader ambition to build Uplife as a trusted portfolio in the health and wellness space.” Uplife Heart Balance Oil is currently available across Reliance outlets, with KRBL Ltd. planning to scale its availability across other organised trade channels.
