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nurture.farm joins OpenAg to scale up operations & global reach

Mumbai, July 19: nurture.farm, a digital platform for growers, farming communities and food system, has joined the OpenAg network as part of its strategy to scale its operation and expand its global reach.

Nurture.farm, incubated by UPL, a global provider of sustainable agricultural products, will operate as an open platform in the supply of products, innovation and mechanisation, said a company statement.

“Our digital platform is helping farming communities that are facing a number of competing external risks and challenges including variable weather patterns, financial insecurity, and lack of access to information and mechanisation.

We are democratising technology, creating a shared infrastructure and uniting farmers and buyers under a global community committed to driving sustainability. We look forward to taking our revolutionary platform to new markets, as we endeavour to change the game for farmers and make food systems more sustainable,” said COO and Business Head of nurture.farm Dhruv Sawhney.

Launched in early 2020, nurture.farm has grown both in scale and impact, supporting over 1 million farmers and 50,000 retailers on its digital platform, with over 2.5 million acres of farmland serviced. The platform has been well received by users across India, and several pilot projects are underway in other key markets including the U.S., South Africa, Brazil and Australia.

“We are pleased to welcome nurture.farm to the OpenAg network, and excited for the role they will play in our mission to unlock opportunities for farmers, food security and sustainable agriculture worldwide.” said COO of UPL Ltd Carlos Pellicer.

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