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Corporate India join hands with Agri Ministry to harness IT for farmers’ benefit

New Delhi, Sept 14:  Five major private enterprises with interest in the Agriculture sector have joined the Centre’s digital initiative to help farmers in cultivation and marketing activities.

The entities such as ITC Limited, NCDEX e-markets Limited, Ninjacart, CISCO and Jio Platforms Limited have signed individual MoUs with the Ministry of Agriculture to operate pilot projects that will enable farmers to make informed decisions about cultivation for better yield.

“…the farmers will be able to make informed decisions on what crop to grow, what variety of seed to use and what best practises to adopt to maximise the yield. The agriculture supply chain players can plan their procurement and logistics on precise and timely information. Farmers can make informed decisions about whether to sell or store their produce and when and where and what price to sell,” said a government statement.

The MoU has been signed to foster the Centre’s digital agriculture mission which was launched this year and will continue up to 2025. It seeks to exploit new-age IT solutions such as artificial intelligence, blockchain, remote sensing and GIS technology, use of drones and robots etc in the agriculture sphere.

A farmer database is being created under this initiative, with the database of 5.5 crore farmers already being prepared.

Union Ministers of State for Agriculture Shobha Karandlaje and Kailash Chaudhary, Agriculture Secretary Sanjay Aggarwal Secretary, Additional Secretary (Digital Agriculture) Vivek Aggarwal were present during the signing of the MoU.

Harish Krishnan (Managing Director, Public Affairs & Strategic Engagements) CISCO, Thirukumaran Nagarajan (Co-Founder and CEO Ninjacart) Ninjacart, Dr. Shanker Adawal (President and Head of Regulatory & Corporate Affairs, JIO) Jio Platforms Limited, Rajnikant Rai, (Divisional Chief Executive of ITC) ITC Limited and Mrugank Paranjape, (Managing Director & Chief Executive Officer) NCDEX e-Markets Limited (NeML) were also present on this occasion.

 

 

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